Web Services Manager – Baldwin-Wallace University

Title: Web Services Manager
Company: Baldwin-Wallace University
Posted: 2/17/2014
Description: Job Summary: The Web Services Manager is responsible for the tactical development and use of digital technologies – including but not limited to Web, mobile, electronic, and social media tools – to support the overall communication efforts of Baldwin Wallace University. Implements the effective and appropriate use of digital media to reach and serve a variety of external and internal audiences, with special emphasis on admission, marketing and advancement. Contributes to and helps implement decisions regarding the design, navigation, and effective use of BW’s Web site and other digital platforms. This person executes the overall development, design and utility of the Web environment to meet the vision and direction set by the President and officers of the University. The position reports to the Director of University Relations and works closely with the Director of E-Marketing in setting priorities. Essential duties, tasks and responsibilities: (The following duties are not to be considered a complete list of duties and responsibilities assigned to this position.) • Develops Web strategies that meet established communication goals, implementing plans for success with regards to usability, content deployment and navigation. • Serves as campus expert in use of Web Content Management System (CMS) and other digital tools. Establishes best practices and provides Web-related consultation and training to the campus community. • Responsible for the development, optimization, and maintenance of BW Web sites on desktop and mobile platforms. • Collaborates with members of the campus community in building effective and strategic Web pages. Ensures that visual elements and messaging coordinates with the University’s integrated marketing plan. • Establishes SEO best practices and implements analytics tools and procedures to collect, analyze, and present in order to utilize metrics to enhance BW’s digital efforts. • Supports other departmental and University initiatives as assigned. Qualifications: • Five years of related experience and a bachelor’s degree in Web Design, Web Programming, CIS, CST, marketing, communications, or related field preferred, or any combination of experience that provides the applicant with the desired skills, knowledge and ability required to perform the job. • Familiarity with standards and best practices in Web development, user experience design, SEO, and information architecture. Competent in advising colleagues and suggesting improvements to content, design, and navigation. • Outstanding interpersonal skills, a commitment to customer service and the ability to work effectively with diverse personalities in a collaborative environment. • Demonstrated expertise with managing use of a CMS in a multi-layered organization. • Experience creating responsive Web sites and mobile sites. • Strong project management skills with an ability to prioritize projects, establish and meet deadlines, and to effectively work both independently and as a member of a team. • Excellent communication skills are needed. • Possess a strong attention to detail and the ability to manage deadlines. Compensation: A competitive salary plus a comprehensive benefits package. To Apply: The application deadline is March 15, 2014. Send resume, cover letter and contact information for three professional references in one (1) Word document or one (1) PDF and submit via the To Apply link on HR’s Current Job Openings web page at http://www.bw.edu/resources/hr/jobs\Baldwin Wallace University is an EEO/AA employer and educator.
Contact Details
Name: George T. Richard
Email: grichard@bw.edu
Phone: 440-826-2325

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