Marketing Communications Manager – Philips

Title: Marketing Communications Manager
Company: Philips
Posted: 2/25/2014
Description: Marketing Communications Manager Your Challenge: Develop a deep understanding of our offerings, assigned customer segments and global markets, their challenges, and how the Business Group addresses specific customer problems and Integrate latest innovations and best practices in communication field to continually improve marketing campaign effectiveness. Your Responsibilities: Creative ability to translate technical product data into a clinical value proposition to appeal to identified customer targets using an effective marketing campaign Experience managing relationships and contracts with external vendors Exceptional verbal and written communication skills to be able to craft and refine uniform product messaging across a variety of media types Strong negotiation and presentation skills Ability to work cross-functionally and globally, identifying synergies between businesses and markets to drive efficiencies and consistency of messaging Develop, test and roll out campaign messaging and creative concepts to be reinforced internally and externally Requirements: 5+ years experience in marketing communications Bachelors degree in marketing communications or equivalent Healthcare marketing experience preferred High-tech product launch experience Philips is an equal opportunity employer Apply Here:
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Public Relations Society of America, Greater Cleveland Chapter